Scotland’s favourite pint combining with Edinburgh clothing brand and community Pieute? We’re in.
Collaborations like this don’t come often and it was great to be tasked with the position of creating a range of work to help celebrate this iconic moment. We
were brought in from the beginning of the project to work on both photographyand video elements.
We originally captured the imagery and video at the wonderful Loch Katrine, THE Loch that Tennent’s use the incredible water from to create that is Tennent’s Lager, for the launch and teaser content which instantly created a buzz across both parties social media as well as across different press outlets.
For the launch itself, we were also tasked to capture the event itself in Edinburgh which was originally going to be a quiet celebration affair which turned into queues through the streets of Edinburgh with people hoping to nab a free pint and pick up a t-shirt. Originally the t-shirt was only going to be available at the event but due to phenomenal demand on the night, pre-orders were made available soon after and quickly sold out.
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